Same mission, new look.

You’ve probably already noticed? We Love The Planet has a fresh new look! And we’re incredibly proud of it. Of course, we also understand it might raise some questions. In this blog, we’ll answer the most frequently asked ones and take you behind the scenes of the “new”. Click here to see the old versus new!

Why a rebranding?

We Love The Planet was founded in 2016. What started as a dream to bring natural deodorant to the market, has grown into a wide range of natural personal & home care products, made with love for you and the planet.

Over the past few years, we’ve grown significantly, both in product range and in reach. That called for a brand identity that better reflects where we are today. A brand experience that appeals to both young and old, helping us connect with a broader audience. We’ve got a new look, but our mission remains the same.

What exactly has changed?

We’ve revamped our entire brand identity, from logo to color palette, from packaging to website. Everything has been thoughtfully redesigned.

• Our logo - fully refreshed: modern, clearly recognizable, and future-proof

• The packaging - bold and colorful, yet still just as sustainable

• The visual identity - from colors and fonts to naming and photography:
  a stylish, edgy mix

• The collection - your favorites are still here, and we're expanding too.
  Follow us for all the exciting new product launches coming up!

• Our website - more user-friendly, cleaner, and with a fresh new look

Colors play an important role in our new visual identity. Green symbolizes sustainability and our connection with nature. Pink represents our love for the planet, for people, and for everything we do. Together, these colors form the foundation of our brand, reflecting We Love The Planet’s values more clearly than ever.

In short: this isn’t just a small tweak. We’ve developed a completely new visual identity, one that better fits our growth, our values, and today’s world.

Have the products changed too?

A question we often get: "Have you changed the formulas too?"
Yes, we’ve improved certain formulas. Where needed, we’ve optimized products to enhance their effectiveness, without compromising our core values of using natural ingredients and focusing on sustainability.

For example:

• All our Deodorant Balms are now vegan and have an improved formula for even better protection, while still being planet-friendly.

• Our Scent Diffusers not only have an upgraded formula but are now locally produced, just like all our other products, helping us reduce our environmental footprint even further. They’re 100% natural and now also completely plastic-free.

• We’ve brought back our sunscreen line, with an optimized formula that provides even better protection against the sun. Our sun products are now available in SPF50 for maximum coverage. Still just as gentle on your skin and kind for the planet, but now more effective than ever.

What hasn’t changed? Everything you already love about our products, like natural ingredients, delightful scents, and the sustainable character, remains the same. What works, we have not changed. The rebranding is primarily about making sure our products and brand are more visible and better aligned with our growth. But wherever we saw a chance to improve, we took it.

I can’t find my favorite products?

Some products now have new names and new looks, but they’re still the same trusted formulas. Check out the comparison chart below to easily find your old favorites with their new names.

Why now?

Sometimes, as a brand, you just feel it: it’s time. Time to make choices that are not only sustainable but also guide you towards the future. With this complete rebranding, we’re ready for the next step. That means: even better products for you, a more honest and consistent story, and more focus on what you care about. Together, we’re building a brand that truly fits who you are.

What does this mean for you?

Nothing complicated. You don’t have to do anything. Your favorite products will still be available, but now they’ll gradually appear in their new look, both in stores and in our webshop. You might see a mix of old and new packaging for a little while, and that’s totally okay. We still love our old products, and we do not want any waste.

What will you notice? A stronger, more beautiful brand experience. From our packaging to our newsletters, from packaging to our newsletters, one consistent voice and style. And hopefully, that makes it even more fun to use or gift We Love The Planet.

And what’s coming next?

In the coming months, we’ll keep innovating and improving. With smart solutions, new additions to our range, and sustainable steps behind the scenes. Because we believe that love for the planet means a commitment to innovation and transformation.